Hello! My name is Joel, and I am a

Fractional CFO & COO Specialized In Ecommerce

I bring supply chain and finance functions together into one cohesive team and in the process drive growth in operational effectiveness and profitability.

Let's Chat Ops

✓ Cash Forecasting

✓ Demand Planning

✓ Acquisitions

✓ Deal Sourcing

✓ Financing

✓ Cost Savings

✓ Supply Chain Planning

✓ Accounting

✓ Ops Reporting

✓ Data Management

✓ Automation

✓ Cash Forecasting

✓ Demand Planning

✓ Acquisitions

✓ Deal Sourcing

✓ Financing

✓ Cost Savings

✓ Supply Chain Planning

✓ Accounting

✓ Ops Reporting

✓ Data Management

✓ Automation

What I do differently

ROI First Focus

My priorities are guided by what will drive profits for the business. Everyone loves a fancy dashboard & smooth automation but ultimately cash is king. I focus on what brings the most impact first.

Radical Ownership

If it has a dollar sign or relates to the operations of your business, I'm on it. I only work with a few businesses at a time to focus on bringing real business transformation and communicate in real-time as seamlessly as your team.

I don't rent teams,

I build them

I use my expertise to build your team, your process, your technology. I lay the foundation to make your in-house operations a strength for your business permanently that you never have to outsource. Not reliant on any single firm or person to function.

Eliminating the
Non-Essentials

AI and traditional automation tools like scripts & RPA are more accessible than ever. There's no longer an excuse to toil away at the automatable or worse, the unnecessary. I relentlessly cut down & streamline these processes.

Don't Just Take My Word For It

Full Business Transformation

• 40% decrease in manual work hours.
• $85,000 in cost savings & missing tax credits identified.
• Established Finance, HR, Supply Chain & FP&A Functions From Scratch.
• Transitioned from Quickbooks to NetSuite.
• Fixed sales tax compliance across 29 states.
• Achieved financial clarity, correcting hundreds of historical errors.

International Expansion

• Deal sourcing & due diligence for acquisition of 8 figure business.
• $145,000 in cost savings & missing tax credits identified.
• $5m in capital raised with effective cash forecasting.
• Supply chain overhaul with demand planning automation.
• Cut manual work by 30% via finance automation.
• Established Finance, HR, Supply Chain Functions From Scratch.

History is The Best Predictor of Future

31 happy CEOs & Counting!

Gizem Gulec
CFO

Dalstrong Knives

8 Figure Seller
★★★★★
It has been a pleasure working with Joel. He did an amazing job taking over the NetSuite implementation and putting together a brand new structure for our financial reporting. He has been an indispensable part of the Dalstrong team. Hiring a team of accountants & ops personnel ,working on many finance and supply chain related projects, he proved himself as an excellent contributor and team leader.
Nicholas Love
Managing Director

Ascend Solutions

7 Figure Seller
★★★★★
What a joy to work with a complete professional. Joel works efficiently and effectively and really becomes a valued part of your team. Cannot recommend highly enough. Thanks Joel!
Ramin Sadat
Co-Founder

Instachew

7 Figure Seller
★★★★★
Joel has been a massive help for us in getting our accounting and bookkeeping straight. He has gone above and beyond his responsibilities to help us achieve our goals. Joel has also automated many of our tedious book keeping and accounting processes that overwhelmed myself and my team. If you are a business looking for accounting and various solutions, I’d recommend that you hire Joel to get the job done.
Karen Danudjaja
Co-Founder & CEO

Blume

8 Figure Seller
★★★★★
Joel was literally a lifesaver. Our books needed more work than I thought and he was patient, communicative and thorough. I would absolutely go to Joel again and recommend him . My first time consulting so I was skeptical, but the process was absolutely seamless and stress-free, in large part due to Joel's professionalism.
Josée-Anne Sarazin
President

Fit Hippie

6 Figure Seller
★★★★★
It was great working with Joel. He understood what I needed and was able to set-up my finances so quickly and efficiently, even though my business had soooooo many transactions and accounts and was "on paper" for more than 5 years. I would definitely rehire him and recommend him. Thanks so much Joel!
Bob Galinsky
Owner

Geotoystore

7 Figure Seller
★★★★★
Excellent consultant, crushed our inventory tracking problem. Would be happy to work with him again.
Karen Friesecke
Seller

Doggystylish

6 Figure Seller
★★★★★
I was very pleased with the work Joel did for me. He sorted my gigantic accounting mess no problem. He was friendly, had good communication skills, answered questions promptly & had no problem doing a little hand holding with a Quickbooks newbie like me. I would absolutely hire Joel again.
Carolina Mastretta
Founder and Studio Lead

Original Fire Games

7 Figure Seller
★★★★★
Joel is extremely diligent, communicates openly and always delivers on time.
Brenna T.
Freelance Writer

Temple Copywriting

★★★★★
Joel clearly knows his stuff and because of it I ended up saving more than two thousand dollars. He makes number crunching easy and has an incredible amount of patience. I was really impressed with his response time, too - he replied to all my messages right away. Hire Joel, you won't be disappointed.
David Schild
Consultant

EpiGrowth

★★★★★
I had the opportunity to work with Joel recently. I very much appreciated his professionalism. Not only did I find him to be very knowledgeable with what I needed, I also saw him to be very communicative and thorough. Joel demonstrated a high level of professionalism when it came to the work I needed done. He constantly followed up with me and continuously provided me with great results. I look forward to working with him again.
Siobhan Brenton
Charity Leader

Rethink Charity

★★★★★
Joel was an incredible accountant to work with on our charity returns. His deep understanding of professional accounting made us comfortable from the start. Joel is a great communicator, very proficient and exceeded our expectations for this project. I would definitely recommend hiring him and we will likely continue to work with him in the future.
Alyse Vo
Logistics Expert

Trans-Commercial Logistics

7 Figure 3PL
★★★★★
Everything we could hope for in a professional. We're lucky to have found him.
AJ Thompson
Energy Expert

BitCreative

7 Figure Seller
★★★★★
Joel was absolutely amazing to work with. He completed all tasks and suggested approaches that would work for both our professional standards. His rates are reasonable, but he also works quickly. If you're looking for anything ops related, do not hesitate to hire Joel immediately. A+++
Barry Colston
eBay Seller

Maersk Oil

6 Figure seller
★★★★★
I would give this guy 10 stars if I could. He completes work at lightning speed. Replies to every message within 1-2 mins. The results were fantastic. A true financial ninja.
Vanessa Hebb
Owner

S&J Management Ltd.

7 Figure Seller
★★★★★
Joel did an excellent job and we were happy with the work but also the turnaround time. Highly recommended!
Hannah Chisholm
Founder

Eggcitables

6 Figure Seller
★★★★★
Clear communication, very professional and timely work!
Robin Ayme
Product Manager

Boltd Solutions

7 Figure Seller
★★★★★
Joel has been really knowledgeable and friendly during our sessions. He helped me to take control of all my new corporation accounting and is acting as a personal advisor for many tax situations. I keep working with him on a recurring basis for one time audits and would recommend anyone to use his services. => A great person to work with.
Johnathan Ta
Business Expert

RedRestore

7 Figure Seller
★★★★★
Joel is a finance pro who knows his stuff and productively advises on how to get things done right, the first time. Absolute communication throughout, extremely knowledgeable and super efficient. Thank you!
Jeremy McCarthy
CEO

Venture Workforce

★★★★★
Very knowledgeable and responsive.
Stamatina Haralampous
Business Owner

Moving Touch Massage

★★★★★
Joel is AWESOME! Very thorough, knowledgeable, reliable and patient! I am very happy to be working with him!
Danica Mai Dela Cruz
Business Representative

Wondrous Creators

★★★★★
Joel did an awesome job in coaching me. He shared a lot of information that I needed to get my business started. He is exactly the accountant I was looking for. He has clear answers to all of my questions. I believe he can help me tremendously in handling my business' accounting & bookkeeping.
Ian Kerr
Owner

MeterPlugs

6 Figure Seller
★★★★★
We hired Joel to help us get our tax compliance in order, and overall financials. He did a fantastic job, completing all of the returns on schedule. He answered all of our questions and offered feedback as to how we could improve our bookkeeping going forward. I would highly recommend Joel for any of the aforementioned work.
Ramin Sobbi
Business Expert

UGO Media

★★★★★
It's been a pleasure working with Joel, I highly recommend him for all of your accounting needs! Once again, Joel has provided outstanding work. He is diligent and an absolute expert at handling all my business and personal accounting needs. 10/10 experience!
A Subhan Mohammed
Business Expert

TraderLane

6 Figure Seller
★★★★★
We are IT People with little to no knowledge about ok keeping and taxes. Joel helped us with his skills and helped us with bookkeeping with very little assistance. He understood our business and worked his way out. Thank you Joel
Megan Taylor
Copywriter

Taylor Marketing

★★★★★
Joel truly went above and beyond on our contract. While I originally hired him to give me a consultation on how much tax I could expect to pay for 2019, he ended up also filing for me. It was clear to me that he did his research to understand my somewhat unique situation and find the best avenues possible for me and my business. He also provided me with some bookkeeping advice going forward, which I greatly appreciated. Overall, his services gave me SO much peace of mind. I will definitely continue working with him and would recommend his services to anyone.
Caitlyn Fry
CEO

Mountainview Movement

6 Figure Seller
★★★★★
Joel is responsive, knowledgeable and always on hand to answer our questions. Will be working with him indefinitely!
Jessee Bourque
President

MPR Tools

6 Figure Seller
★★★★★
Very good service and professional! I will definitely rehire him for his services!
Edward Smith
Sales Specialist

Grey Group

6 Figure Seller
★★★★★
It was a real pleasure working with Joel who went above and beyond expectation and laid everything out in a clear and concise manner. A true professional and will happily keep him on as my accountant in the future.
Laurent Mascherpa
Entrepreneur

Massive Finger

★★★★★
Joel was very clear with my options and was supportive and patient with the tasks I had to complete on my side. I highly recommend him!
Rodney Briere
Business Expert

Briere Advisory

★★★★★
A+++Wonderful experience, very professional!
Jennifer Paul
Business Expert

Popoyo

★★★★★

l Enjoyed working with Joel! Excellent attention to detail and fixed a number of things in our business for us.

Gizem Gulec
CFO

Dalstrong Knives

8 Figure Seller
★★★★★
It has been a pleasure working with Joel. He did an amazing job taking over the NetSuite implementation and putting together a brand new structure for our financial reporting. He has been an indispensable part of the Dalstrong team. Hiring a team of accountants & ops personnel ,working on many finance and supply chain related projects, he proved himself as an excellent contributor and team leader.
Nicholas Love
Managing Director

Ascend Solutions

7 Figure Seller
★★★★★
What a joy to work with a complete professional. Joel works efficiently and effectively and really becomes a valued part of your team. Cannot recommend highly enough. Thanks Joel!
Ramin Sadat
Co-Founder

Instachew

7 Figure Seller
★★★★★
Joel has been a massive help for us in getting our accounting and bookkeeping straight. He has gone above and beyond his responsibilities to help us achieve our goals. Joel has also automated many of our tedious book keeping and accounting processes that overwhelmed myself and my team. If you are a business looking for accounting and various solutions, I’d recommend that you hire Joel to get the job done.
Karen Danudjaja
Co-Founder & CEO

Blume

8 Figure Seller
★★★★★
Joel was literally a lifesaver. Our books needed more work than I thought and he was patient, communicative and thorough. I would absolutely go to Joel again and recommend him . My first time consulting so I was skeptical, but the process was absolutely seamless and stress-free, in large part due to Joel's professionalism.
Josée-Anne Sarazin
President

Fit Hippie

6 Figure Seller
★★★★★
It was great working with Joel. He understood what I needed and was able to set-up my finances so quickly and efficiently, even though my business had soooooo many transactions and accounts and was "on paper" for more than 5 years. I would definitely rehire him and recommend him. Thanks so much Joel!
Bob Galinsky
Owner

Geotoystore

7 Figure Seller
★★★★★
Excellent consultant, crushed our inventory tracking problem. Would be happy to work with him again.
Karen Friesecke
Seller

Doggystylish

6 Figure Seller
★★★★★
I was very pleased with the work Joel did for me. He sorted my gigantic accounting mess no problem. He was friendly, had good communication skills, answered questions promptly & had no problem doing a little hand holding with a Quickbooks newbie like me. I would absolutely hire Joel again.
Carolina Mastretta
Founder and Studio Lead

Original Fire Games

7 Figure Seller
★★★★★
Joel is extremely diligent, communicates openly and always delivers on time.
Brenna T.
Freelance Writer

Temple Copywriting

★★★★★
Joel clearly knows his stuff and because of it I ended up saving more than two thousand dollars. He makes number crunching easy and has an incredible amount of patience. I was really impressed with his response time, too - he replied to all my messages right away. Hire Joel, you won't be disappointed.
David Schild
Consultant

EpiGrowth

★★★★★
I had the opportunity to work with Joel recently. I very much appreciated his professionalism. Not only did I find him to be very knowledgeable with what I needed, I also saw him to be very communicative and thorough. Joel demonstrated a high level of professionalism when it came to the work I needed done. He constantly followed up with me and continuously provided me with great results. I look forward to working with him again.
Siobhan Brenton
Charity Leader

Rethink Charity

★★★★★
Joel was an incredible accountant to work with on our charity returns. His deep understanding of professional accounting made us comfortable from the start. Joel is a great communicator, very proficient and exceeded our expectations for this project. I would definitely recommend hiring him and we will likely continue to work with him in the future.
Alyse Vo
Logistics Expert

Trans-Commercial Logistics

7 Figure 3PL
★★★★★
Everything we could hope for in a professional. We're lucky to have found him.
AJ Thompson
Energy Expert

BitCreative

7 Figure Seller
★★★★★
Joel was absolutely amazing to work with. He completed all tasks and suggested approaches that would work for both our professional standards. His rates are reasonable, but he also works quickly. If you're looking for anything ops related, do not hesitate to hire Joel immediately. A+++
Barry Colston
eBay Seller

Maersk Oil

6 Figure seller
★★★★★
I would give this guy 10 stars if I could. He completes work at lightning speed. Replies to every message within 1-2 mins. The results were fantastic. A true financial ninja.
Vanessa Hebb
Owner

S&J Management Ltd.

7 Figure Seller
★★★★★
Joel did an excellent job and we were happy with the work but also the turnaround time. Highly recommended!
Hannah Chisholm
Founder

Eggcitables

6 Figure Seller
★★★★★
Clear communication, very professional and timely work!
Robin Ayme
Product Manager

Boltd Solutions

7 Figure Seller
★★★★★
Joel has been really knowledgeable and friendly during our sessions. He helped me to take control of all my new corporation accounting and is acting as a personal advisor for many tax situations. I keep working with him on a recurring basis for one time audits and would recommend anyone to use his services. => A great person to work with.
Johnathan Ta
Business Expert

RedRestore

7 Figure Seller
★★★★★
Joel is a finance pro who knows his stuff and productively advises on how to get things done right, the first time. Absolute communication throughout, extremely knowledgeable and super efficient. Thank you!
Jeremy McCarthy
CEO

Venture Workforce

★★★★★
Very knowledgeable and responsive.
Stamatina Haralampous
Business Owner

Moving Touch Massage

★★★★★
Joel is AWESOME! Very thorough, knowledgeable, reliable and patient! I am very happy to be working with him!
Danica Mai Dela Cruz
Business Representative

Wondrous Creators

★★★★★
Joel did an awesome job in coaching me. He shared a lot of information that I needed to get my business started. He is exactly the accountant I was looking for. He has clear answers to all of my questions. I believe he can help me tremendously in handling my business' accounting & bookkeeping.
Ian Kerr
Owner

MeterPlugs

6 Figure Seller
★★★★★
We hired Joel to help us get our tax compliance in order, and overall financials. He did a fantastic job, completing all of the returns on schedule. He answered all of our questions and offered feedback as to how we could improve our bookkeeping going forward. I would highly recommend Joel for any of the aforementioned work.
Ramin Sobbi
Business Expert

UGO Media

★★★★★
It's been a pleasure working with Joel, I highly recommend him for all of your accounting needs! Once again, Joel has provided outstanding work. He is diligent and an absolute expert at handling all my business and personal accounting needs. 10/10 experience!
A Subhan Mohammed
Business Expert

TraderLane

6 Figure Seller
★★★★★
We are IT People with little to no knowledge about ok keeping and taxes. Joel helped us with his skills and helped us with bookkeeping with very little assistance. He understood our business and worked his way out. Thank you Joel
Megan Taylor
Copywriter

Taylor Marketing

★★★★★
Joel truly went above and beyond on our contract. While I originally hired him to give me a consultation on how much tax I could expect to pay for 2019, he ended up also filing for me. It was clear to me that he did his research to understand my somewhat unique situation and find the best avenues possible for me and my business. He also provided me with some bookkeeping advice going forward, which I greatly appreciated. Overall, his services gave me SO much peace of mind. I will definitely continue working with him and would recommend his services to anyone.
Caitlyn Fry
CEO

Mountainview Movement

6 Figure Seller
★★★★★
Joel is responsive, knowledgeable and always on hand to answer our questions. Will be working with him indefinitely!
Jessee Bourque
President

MPR Tools

6 Figure Seller
★★★★★
Very good service and professional! I will definitely rehire him for his services!
Edward Smith
Sales Specialist

Grey Group

6 Figure Seller
★★★★★
It was a real pleasure working with Joel who went above and beyond expectation and laid everything out in a clear and concise manner. A true professional and will happily keep him on as my accountant in the future.
Laurent Mascherpa
Entrepreneur

Massive Finger

★★★★★
Joel was very clear with my options and was supportive and patient with the tasks I had to complete on my side. I highly recommend him!
Rodney Briere
Business Expert

Briere Advisory

★★★★★
A+++Wonderful experience, very professional!
Jennifer Paul
Business Expert

Popoyo

★★★★★

l Enjoyed working with Joel! Excellent attention to detail and fixed a number of things in our business for us.